| What's Next for Big Media? | ||
CHRIS DIXON JAN 03, 2011 2:10 PMDavid Carr of The New York Times recently offered his take on the forward state of media in 2011. Having covered the industry for many years, my assessment of his views is, “I’m not so sure.” My apologies Mr. Carr, but we are at the beginning of the rise of the vertical, where the vertical is the subject, whether it’s based on technology, fashion, or finance, and there has never been a better time to be an application operating within a "vertical" using multiple distribution platforms. Much of your view is an acknowledgement that a tech writer employed by the New York Times who writes a column on Monday has a hard time competing with content on All Things Digital or Tech Crunch, which stories throughout the week. This is a great time to be writing and creating content, and telling stories in text and audio and video for audiences who are passionate about the particular arena which a publisher has decided to focus on, and are not interested in hearing a singular opinion once a week. Consumers are now better informed and can go anywhere if they don't like what they see. That's the real challenge, but publishers must harness new delivery mechanisms to reach their audiences, and the successful ones will unlock their creative daring to make sure they ride the wave rather than getting wiped out.
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